Top Stories

Consumer reopening trends – FMCG
Oct-10-2020

The fated reopening of FMCG industries after the COVID-19 Pandemic lockdowns.

The Fast-moving consumer goods (FMCG) industry experienced a rocky but widely anticipated reopening. The majority of the global population survives on the products from the FMCG sector. Whether it is instant food or snacks, whether it is over-the-counter medicines or toiletries – almost every product modern man uses regularly at home comes from this ind

Remote working is the new workplace trend
Aug-03-2020

How work-from-home is creating new workplaces for companies.

If there’s one silver lining to the COVID-19 pandemic, it will have to be the newest trend that emerged out of necessity - remote working. When the news of a deadly contagion transmission broke, the world scrambled to make sense of what was soon going to become the new normal.

Do The Smart Thing And Ask Stupid Questions
Aug-06-2019

Why surveys ask you to answer seemingly simple questions

It’s not just teachers who say that there’s no such thing as a stupid question. Psychologists and sociologists agree on the fact that the complexity of a question has nothing to do with how much or how little someone understands something.

In fact, Nobel prize winning physicist

Covid-19
Apr-19-2020

Routine Testing of Other Respiratory Pathogens and SARS-CoV-2 for better Disease Management

As of 19th April 2020, COVID-19 (Coronavirus Disease 2019) or SARS-CoV-2 (severe acute respiratory syndrome coronavirus 2) has 23,29,651 reported cases globally.

The Impact of COVID-19 Pandemic on the Tourism Industry
Jul-12-2020

The industry being impacted the most by the pandemic.

Travelling is the first thing to get cancelled on every plan around the world once the pandemic was declared. Whether the travel was recreational or professional, plans got cancelled world over. Look, nobody wants to travel during a pandemic. Even once the pandemic passes, people are going to be sceptical about travel.

Why you should always be honest on your surveys
Aug-29-2019

4 Reasons Being Honest on Surveys is Important

Nowadays, everything has a survey associated with it. You could be out eating a meal, flying in an airplane, joining a new dance class or attending a seminar at your college: no matter where you go, you’ll find a few questions in front of you.

Most of the times, we do not pay attention to how

Do Proper Market Research For Your Product Or Service
Jan-13-2020

Knowing the condition of the market and understanding how it works is what determines the success of your product/service’s launch. Here's an article showing you the basics of market research.

Any product that hits the market aims to be sold. If there are legitimate reasons for consumers to buy a product, they will buy the product. Market research helps with that. It understands the reasons a consumer buys any product.

Programmatic Sampling – A Beginners Guide
Sep-17-2018

Programmatic Sampling – A Beginners Guide

“Growth is never by mere chance; it is the result of forces working together.” 
- James Cash Penney, the Founder of JC Penney

Ours is an era where the technology penetration rate is rapidly increasing; social media is revolutionising the mind-sets of the society; the corporate roles a

The Simplest Ways To Become Better At Something
Aug-12-2019

You either sacrifice your comforts or you understand your limits

We all want to get better at something. Whether it’s a creative skill or a physical skill, we try to upscale our lives regularly. To do that, we either attend crash courses, or we practice a lot. We push ourselves to get better, and it oftentimes tends to pay up.

However, sometimes that routine tends t

How User Behaviour Towards Gaming Changed During the Pandemic?
Jul-20-2020

How it is becoming a key source of entertainment for everyone.

The entire world was forced to go online once the pandemic lockdowns began. Besides the entertainment available online, people, especially people who were locked in alone, had nothing to do. All people essentially did was talk to each other online, watch videos, and play games online. These three industries helped a lot of people pass time during what are obv

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