Social listening is a proven technique to assess your users’ sentiments and gather feedback without asking for it. This method has been in use by brands for years for a customer insight survey. But you don’t need to do all these manually because several innovative tools exist in the market that can do the job in minutes and save you hours and even days.

Here is a list of 5 super awesome social media monitoring tools to ease market research.

Why Should You Use Video Surveys?

1. Nexalogy

Compatible with almost all social media platforms, this is a visually appealing platform you can’t miss trying at least once. This tool can even gather stats from web forums and news websites. It presents and represents your unstructured data in insightful and colorful styles.

You can manage your community of prospects, users, and followers. Just monitor every single and minor action by the influencers and others to harness the power of users’ likes and dislikes with Nexalogy.

Make better decisions based on the inputs coming from this tool about your competitors. Track every tiny tide of changes in the interaction between your audience and your brand and them and competitors.

What more? This tool supports English, French, Korean, and Russian and is adding new languages soon. It shows the timeline of activities with highlighted peaks and monitors the most interactive and mentioned accounts and hashtags. Nexalogy also presents a lexical map with common patterns in conversation, along with a geo-location-based heatmap.

You can’t miss a single trending topic or brand with its alerts in place and beautiful heatmaps.

An AI-based bot writes the summary of analyzed data in simple English.

2. Hootsuite

Hootsuite is a holistic social media monitoring tool that you can leverage for any platform you’re active at. Be it Twitter, Instagram, Facebook, LinkedIn, TikTok, or others.

It collates all your brand mentions, hashtags you want to track, and comments by anyone across all the channels in one place. You can monitor all the channels on one screen without switching from one tab to other. Answering questions and comments, liking the replies, and filtering the content are easy on this platform.

With Hootsuite Insight, you can dig deeper into audience responses and trends and monitor your competitors with just a few clicks. Learn about your social media listening agenda in one glance.

You can also set alerts on Hootsuite for anything you’re monitoring keenly. You can start Hootsuite on a trial plan for 30 free days. Once you decide and feel satisfied, you can upgrade to one of the several plans according to your brand’s needs.

Also, learn about running diary studies and focus groups with our help for users who get paid to take surveys online in India.

 

3. Rival IQ

With the market inundated with competitors in all industries, you need to constantly know where your rivals are doing better. You also need to know what your peers are missing to offer through their products and services. And Rival IQ, as the name says, provides the same. Intelligence about your industry competitors by reading, listening, and wrangling social media.

 

Competitor analysis provides you with data on your rivals’ followers, their comments on posts, and engagement.

Once you know what the audience of your rival is grieving about, you can grab the opportunity and analyze the market gap. Generate new ideas and develop effective products to close the gaps. Improve your products and inculcate the features your users miss in their preferred brands, and surpass your competitors.

Garner knowledge on your competitor bios and emojis they’re using, their hashtags grabbing eyeballs, and the conversation they’re having with their users. You can also measure their audience growth metrics across all the social channels not to miss any prospective chance.

Rival IQ also offers industry benchmarks and helps you assess where you stand. What sets you apart, and what makes to lost in the noise?

This tool also offers a head-to-head report for Instagram, Facebook, Twitter, and TikTok. And these reports are free for you to use.

4. NetBase Quid

Highly AI-oriented and using NLP, NetBase Quid is the new generation of social media monitoring and listening tools.

Natural language processing, or NLP, allows this tool to capture every kind of search term that includes common language mistakes and vernacular, even slang. It can read emoticons and recognizes brands with their logo too. Isn’t that powerful to collect data and sense users’ emotions despite typos and errors?

The strong algorithm helps segment social media users based on beliefs, hobbies, and geodata going beyond demographics.

With NetBase Quid, you can’t miss a single spike in consumers’ or industry’s sentiments with the ever-changing behavior of users. You can take thoughtful and timely action by tweaking your market research to include all such bumps and peaks.

Another powerful offering of this social media listening tool is image analysis. Your audience posts millions or maybe billions of images related to your product, industry, competition, and their sentiments and interests in a month. You would never miss your brand mention with NetBase Quid by your side in the absence of hashtags, keywords, and alt-text. Delve more into such brand conversations and understand what your users are talking about and liking (or not).

With historical data analysis offered by this tool, you can assess what has changed and where the leaning is—rising or dipping for your brand and products.

NetBase Quid has a solution for most industries and sectors. You can reach out to them for their price plans here.

5. Reputation

What is your brand’s credibility if not for good reviews?

With the help of Reputation, you can spike your brand name on social platforms. It just doesn’t scrawl across social media channels but also through sites with user reviews. It helps you to learn what your audience is saying about you from anywhere in the world.

The tool monitors industry trends keeping in mind your user base and your brand keywords.

You can now respond to comments, posts, and reviews throughout the internet from just one screen. Reputation also lets you respond to the reviews with automatic replies. You can customize these response templates, too, saving you much time.

Reputation also offers sentiment analysis for you to compare rivals with your brand. With competitor analysis, you can create a benchmark and plan your strategy to amend your market research plan.

Before You Leave…

Social media listening is just one part of your market research strategy. But if you need a holistic and robust approach, diversify your market research with qualitative and quantitative analysis with surveys and user interviews. Conduct a customer insight survey with us and gauge your users beyond social media, too.

Opinionest is one of the fastest growing online panels where users fill out forms and studies to earn money through surveys in India. If you would like that, contact us here to discuss your brand's customized market research plan.