If you’re collecting feedback from your consumers using online survey forms, you’re doing great market research. However, your chances to get more engagement and authentic responses dwindle if you aren’t using the latest trends every market research consultant follows.

Apart from using technology like AI and facial expressions, video surveys are on a rage. And why not? They engross their viewers and are better than a plain survey form in so many ways.

What is a Video Survey?

When an online survey has embedded videos as a question or asks for it as an answer, it becomes a video survey.

The focus groups have proven very useful for a market research consultant. The brands get qualitative reviews about their products. And they also acquire sentiments that aren’t easily measured through an online survey. Facial expressions, tone of voice, hand gestures, body language, and the small nods in between questions or grunts between discussions according to how the interview proceeds are crucial nonverbal expressions.

With the pandemic, face-to-face user interviews became unfeasible. But video reviews can fill in the void to some extent the absence of a focus group created for various reasons. Moreover, they pay better for people who earn money through paid surveys.

A Crossover Between Online and Focused Group Surveys

Also, online video surveys strike a balance between online survey forms and focus groups. Online surveys restrict a study to closed-ended questions with checkboxes and radio buttons. Or limited text content in the very few open-ended questions you can ask in the survey form. At the same time, focus groups can be overwhelming for respondents to honestly answer among many people without hesitation. Blunt questions and peer pressure can also embarrass them to answer with conviction.

A video-based survey can solve both these problems. Brands can embed a few videos in the online surveys and ask respondents questions accordingly. On the other hand, instead of meeting face-to-face, the market research consultants can conduct video interviews one-on-one or in a group to relax the survey panel.

Employee Feedback

Another great use of video surveys is for internal stakeholders. Nowadays, employees can provide feedback on a remote work survey and the company policies. Video surveys are a great tool to collect feedback on company culture, feelings of the employees, and even for promoting campaigns.

Why Should You Use Video Surveys?

    1. Engaging

Videos are not like one-way surveys where the respondents’ partner is a plain form full of text and questions. Through videos, you can create a personal connection with your audience. Videos are more engaging and interesting than a verbose form. They grab the attention of your users and increase the response rate.

    2. Variety

You can add videos of various lengths and varieties. You can add in the start or in the end. You can add one video per section in your form and make it interesting for your users. Playing with videos to keep the users engaged is also another way. Just embed a video at the start of the online survey form. Then ask questions based on the video.

Many platforms offer users to register with them and create video reviews about products they have used. Such videos are a great boost to a brand’s footprints and marketing. But for this, your users have to consent and should have a camera-enabled device.

    3. Fast

Videos being able to visual deliver a lot of information in a short time. No users want to read an epic before answering a few questions. But engaging videos transfer bulky information through a fast channel and keep the users hooked.

This is especially useful when you’re launching a new product in the market. You can introduce your product to the respondents and ask them for feedback and suggestions.

    4. Authentic

When your respondents share feedback reviews, you can analyze the content for body language and gestures. Those nonverbal sentiments that a text content fails to collect are now with you. And videos convey your users’ true emotions. They are authentic and full of stories with personal experiences. Also, because users aren’t uncomfortable as a part of a focus group but are in a comfortable setting, they would give more genuine responses.

    5. Flexible

Your respondents can play the video and pause at any time. It is difficult to scroll through a long text message. But with videos, they are rendered on any screen according to the aspect ratio. Your users won’t lose track if they abruptly stop while filling out the survey.

Also, video feedback and embedded video in the surveys can be transcribed for a wider reach. You can also share snippets from a longer video anywhere in your survey.

    6. Cost-Effective

Because video surveys fill in the gap for you in the absence of focus group surveys, you can also cut down on your budget. The cost to create, edit, and embed an online video in your surveys is less than what you would spend on in-person surveys.

You can also use the same video on various platforms for marketing apart from research.

How Opinionest Can Help in Video Surveys?

Opinionest is one of the best online survey sites in India and the US. We have been working with various clients from different industries for years. If you need to energize your online surveys and increase the reach and engagement, we can help you with it. Video surveys can make you reach out to a wider audience. Please contact us here to initiate a discussion.