Market research with online surveys is fruitful only when your respondents answer your questions properly. And that happens when you ask just the right questions and in the right way. For instance, biased and double-barreled questions in a survey are a curse for a market research consultant and invite wrong or blurred answers. So, asking the correct questions is as important as the design and branding aspects of a survey.

What if you’re new to market research and aren’t sure what to ask and where to start? Don’t worry; we at Opinionest can assist you with a comprehensive list of questions that cover all the aspects of your quantitative and qualitative market research processes. These questions are generic, and irrespective of your market research stage and industry, most of these would fit your product or service well.

Market Research Questions You Should Ask Your Customers

We have categorized the questions according to the areas you should focus on. Please remember some of these might repeat in multiple sections as applicable, and a few may not apply to you.

Let’s begin the list now.

    1. Demographics

Most of the demographic questions are personal in nature. So, please include an option to select “prefer not to answer/rather not say”. For instance, questions related to gender, education, profession, marital status, etc.

• What is your age?
• Which gender identity do you associate yourself with?
• What’s your highest education level?
• Do you work anywhere?
• What’s your profession?
• How many members live there in your family?
• How many kids/children do you have?
• How much money do you make? (Define a range for users to select.)
• Which ethnic group or culture do you identify yourself with?
• Which city/town do you stay in currently?
• How do you describe your political views?

    2. Product-Based Questions

Product-related survey questions help you to assess your existing products. They’re also important before launching a new product. Most of these questions also fit in a service-based survey.

• When did you hear about this product first?
• How did you first hear about our product?

• What made you choose this particular product?
• Since when are you using this product?
• How would you rate your latest or recent experience with our product?
• Did this product meet your expectations?
• What’s the maximum you’d pay for this kind of product?
• What do you unlike about our product?
• What one feature do you wish for our product or service to have in the future?
• Are you aware of < mention a feature> in our product/service?
• How would you rate this product on a scale of 1 to 10?
• Would you purchase this product again?
• How likely are you to recommend this product to a friend/family member/colleague?
• What would you choose as an alternative if this product was unavailable?
• What similar products did you consider before buying from us?
• How can we improve this product to better suit your requirement?

    3. Pricing-Related Questions

While you make money with your products and services, your users get paid to take surveys online in India, America, and other countries. Money plays a pivotal role for any business relationship to flourish. So, here is a list of questions to help your users express their opinions on your service or product’s pricing.

• Do you think our product is rightly priced?
• Was the pricing clear and easy to understand with delivery charges and various taxes?
• Did you find your preferred payment options while purchasing with us?
• Were you happy with the received discount or offer?
• Were you able to make the payment successfully?
• What is one challenge you want to point out with the pricing module?
• Would you like to get notified when we drop the price?
• Which one word would you choose to describe our product’s price?
• Would you like us to make an EMI option available?
• Would you still have opted for the product if the price had been slightly higher?
• What’s the maximum you’d pay for this kind of product?
• Was price a deciding factor in your purchase?

Also read: How to reduce the low response rate for your online surveys.

    4. Brand-Related Questions

These questions are mostly regarding the brand and after purchase engagement. They help you understand a user’s journey during the actual buying process after researching and finalizing their purchase.

• How did you hear about us?
• What made you choose our brand?
• What do you like most about our company?
• Is our product or service convenient and fast to use for you?
• Did you find our staff professional while your dealings?
• Did our helpdesk or support professionals help you with answers to your questions?
• How do you rate our promptness to your questions?
• How do you rate your overall experience with us?
• Would you be happy to refer us to your family, friends, or acquaintances?
• Would you buy from us again in the future?
• Why did you decide to quit us?
• What makes you not renew our subscription?​​​​​​​

    5. Customer Experience

Most of the questions in this category are about shipping and delivery, website or mobile app experience for the users, and helpdesk. Such questions help convert a one-time purchase into a repeat customer.

• How was the download/navigation speed of our mobile app/website for you?
• How easy was navigating through our website/mobile app and finding what you were looking for?
• What could we improve about your app/website experience?
• Which feature or section did you like the most in our app/website?
• Which option would you recommend us to add to our website/app?
• Was our helpdesk easily accessible?
• Was our helpdesk able to solve your problem?
• Was any option missing from our service desk or social media contacts?
• Do you think you can become a loyal customer of our company?
• How likely are you to buy from us again?
• Did you find shipping and delivery convenient?
• Did you find the delivery to be on time?
• Was our delivery person a professional?

Before You Leave…

Stay tuned for our next post to know more such questions that can boost your market research. Meanwhile, if you wish to initiate a discussion with an expert market research consultant in our team, reach out to us here.