Mobile optimized surveys are optimized for hand-held devices as they easily adapt to the smaller screens. Designed for touchscreen devices, the text in mobile-optimized surveys is larger with attention-grabbing action buttons that are easier to maneuver with.

Most of the best paid survey sites opt for mobile-optimized surveys due to flexibility and ease. Also, these are considered excellent for the audience who share their opinions and earn money through surveys. Keep your questions focused and precise to make users more likely to complete your surveys.

What are Mobile-Optimized Surveys?

Mobile technology is rapidly moving to the forefront of how you conduct business and communicate. Everyone nowadays uses a smartphone for their daily chores. Companies are well aware of this modern shift, and the emphasis is now on ‘mobile-optimized everything’.

From emails to advertisements to shopping for groceries, mobile optimization is an indispensable feature. Plus, a robust mobile-based survey design will help you get insights faster.

When designing a mobile survey, try to keep the questions short. This will help the consumers maintain the motivation and complete your survey on time. Creating a good experience for your users is also essential. Be aware of the distractions in your surveys like unnecessary and irrelevant ads, logos, or images. These slow down the page load time and frustrate the users.

Drive efficiency for your users by using logic so that they only see questions that are important for them. Use pre-entered text whenever possible.

Open-ended answers become tiresome and prone to frustrate your users. It’s always better to select questions that work best on tiny screens like drop-downs or star ratings. This helps users engage with fewer taps, and they are more likely to respond to future surveys, as well.

Lastly, mobile-optimized surveys are one of the latest trends in paid surveys for market research companies. So, why not use them?

 

How to Make Mobile-Optimized Surveys?

Let’s have a sneak peek at what you can do to optimize mobile-friendly surveys for your market research and aspiring audience looking to earn through paid surveys.

 1. A Simplistic Approach

Collecting data from a large audience on complex topics is a cakewalk with mobile-optimized surveys. Go for question-answer types that participants can easily scroll down and click without hassle. MCQs and Yes/No questions are also great options. It’s better to avoid open-ended and logical questions as they might lead to typos or unintended answers on a tiny sensitive touchscreen device.

 

 2. Font is Crucial

When it comes to mobile-optimized surveys, font is the key. Keep the text large enough so that it’s easily readable from a comfortable distance. Opt for crisp and plain fonts. This way, respondents can click on the intended answer and quickly move on to the next one.

When every element of the survey is crystal clear, it simplifies the process for the respondents and creates a win-win approach. A tiny print is hard to navigate and read, especially for users with limited mobility and strained vision.

  3. Ride in Fast Lane

Most people probably take up the surveys while running errands, traveling, or during their lunch break. Make sure that your survey platform loads all the pages quickly. Try to avoid questions including graphics or videos as they might clog up the page load speed.

Quick loading time reduces survey abandonment that will further help you in gathering data quickly and efficiently. When users have a better experience, they get more engaged and participate in more mobile online surveys.

 

 4. Access Your Data Anywhere

Optimizing mobile online surveys aids you in getting top-notch quality data. With the help of mobile-friendly survey data, everything becomes easier as the users can access their data anywhere, anytime.

You can get in touch with the mobile survey panel companies that empower you to conduct surveys offline and online on a single device.

 5. Avoid Large Matrix Questions

Large matrix questions make it difficult for the users to view questions appropriately on mobile devices. Try to separate out the complex matrix questions into a series of simple, tiny questions. It’s better not to use matrix questions at all. Instead, break them into small questions with a focused context.

 

What Are the Benefits of Mobile-Optimized Surveys?

Many advantages like reaching a broader audience, enjoying a lower cost, getting quick results, and gaining potential for top-notch responses rank the list of benefits of mobile-optimized surveys.

A majority of the audience time is spent on mobile phones now. Everyone knows that mobile usage has eclipsed the desktop, and it’s hard to miss the crucial surveys that pop up with notifications on your audience’s screen.

Mobile-optimized surveys help you with quality responses in these ways:

• (i) Help in greater reach,
• (ii) Increase response rate,
• (iii) Decrease survey completion time,
• (iv) Faster data rendering and capture,
• (v) Reduce interviewer misinterpretation,
• (vi) Leverage honest and authentic answers,
• (vii) Let your audience respond at their convenience,
• (viii) Easy to enter the responses without any hassles,
• (ix) Easier to engage because such surveys are shorter,
• (x) Simple to understand user interfaces with mobile-optimized surveys.

To simply state, all market analyses and surveys try to benefit from the same conclusion. Smartphones reach a better target audience via simpler, tried-and-tested, and top-notch methodology.

Mobile surveys are easy to use and provide a vast array of question types that are quick to answer. It’s one of the easiest ways to gather market research data as quickly as possible.

Before Winding up…

Whether you are designing a consumer insights survey, remote work survey, or product feedback survey, making them mobile-compliant is inevitable. And this can help you to stay a notch up among your peers in the industry.

If you face any technical challenges, we are here to help. Reach out to the Opinionest team to consult, design, launch, and optimize mobile-based surveys for your market research.