In the history of technology, ChatGPT has surpassed every latest invention after gaining immense popularity only within a month. No wonder every company and industry is trying to use AI and innovate its offerings. Market research also has immense potential in using an AI tool like ChatGPT. All you need is to get creative and repurpose the research outputs intelligently.

Here is a glimpse of using an artificial intelligence tool to design surveys.

Use ChatGPT for Creating Online Surveys that Attract Responses

1. Writing Survey Description

Sending a compelling survey invitation is the first step to increasing the response rate for your studies. In addition, the description in the email or the social media post defining the agenda of your study, if done artistically, can be very impactful.

Feed the right context, like your industry and the purpose of your survey, and the AI tool can generate an invitation, whether for email or app notification. Broaden the horizon of this description by adding demographics and other nuances. You can pass this output to your survey experts to modify and suit the need.

2. Structuring and Writing Survey Questions

Right structure by dividing questions into well-defined sections helps progress the surveys faster and reduces the abandonment rate. ChatGPT can design structured forms with clear and crisp questions that target your agenda.

You can also generate ideas on the type of questions to include in your survey’s section. Just give the right prompt and get options on open-ended questions, questions for NPS, or questions for product review, which no respondents would dismiss.

Here’s an example of NPS survey questions.

 

3. Helping with Sample Size Decisions

All your prospects, existing consumers, and churned users make a population for your survey. However, it isn’t feasible to study every single person in this huge group for the sheer amount of time and budget it needs. So, you need to choose specific people who can represent your population and are together, known as sample size.

ChatGPT can help you zero in on the sample size so that your data isn’t inaccurate and represents a huge volume of varied users. It can assist you in determining the variability in the population to collect diverse data. Then, based on the depth of research, it suggests you to increase or decrease the size of your sample.

4. Leveraging AI for Data Analysis

ChatGPT can help you analyze survey data. It can decipher tone and sentiments from text-based answers for open-ended questions by analyzing punctuations, phrases, slang, and vernacular.

Although ChatGPT can’t analyze data directly, you can still use it to take off some load. Define metrics needed to measure the launch of your product with artificial intelligence. For simple data analysis, digging patterns, and trends in the collected data, ChatGPT can be useful, too. Just ask your query and feed the data that needs to be analyzed.

5. Performing User Research for Your Brand

For your product to perform better, you must know your target audience, their needs, and their pain points. For this, you can create user personas using ChatGPT. Just feed in what your product is like in the country and perhaps a little more about the brand, geography, and product. Here is an answer by ChatGPT for creating a user persona.

 

 

6. Bringing Inclusivity and Diversity to Your Surveys

Being diverse and inclusive is the mantra to collect better data, include a bigger population, and seek repressed voices. ChatGPT can help you write questions that are diverse and aren’t intrinsically biased.

Here is an example in continuation with our cosmetic brand survey design.

 

Although some of these questions aren’t related to inclusivity, your expert team of survey designers can handle the flaws and refine them. If you’re starting from scratch, these questions can give you leverage and start with some ideas.

7. Follow Up with Your Audience

Reminders work wonders to make users turn up and fill out your surveys. You can use it to create follow-up emails and app notifications without much time investment and draw your users toward the online surveys. For short quantitative market research, follow-ups work well to get more responses.

Limitations of ChatGPT

ChatGPT has its limitations. Look at what the page itself says. Possibilities of:

• Incorrect information,
• Biased content,
• Harmful instructions,
• Limited knowledge of events after 2021.

 

At the end of the day, an artificial intelligence-based program like ChatGPT is a tool that functions based on the data it has been fed with. However humongous is the volume of data, it won’t cover everything from the past. And hence, the responses might be skewed. Also, the answers depend on how elaborate you feed your request.

To make artificial intelligence work in your favor, try to be precise and add as much information as possible.

Before You Live…

Overall, ChatGPT can prove to be a valuable program for designing effective market research surveys. It can provide valuable insights into audience behavior, needs, preferences, market trends, and product development opportunities.

With a good panel partner and leveraging ChatGPT’s research potential, you can make your market research a breeze. Opinionest, one of the best online survey sites in India and the US, serves most industries. Please contact us here to initiate a discussion for survey designing and qualitative market research processes.