Do you regularly participate in online surveys and other market research methods initiated by survey programming companies? Then, providing them meaningful feedback in not just your onus but also a justification to yourself for your invested time. While online surveys offer you tiny rewards and gift vouchers, they play a bigger role in shaping the products the companies research about.

That’s why your opinions matter, and their utility is crucial. Here are some ways to make your time worthwhile and provide survey feedback that a survey programming agency can use in better ways.

Making Your Feedback Meaningful in a Survey

This blog post assumes you already follow honesty while filling out surveys. And that you aren’t one of those respondents who simply tick one of the boxes in the MCQs and submit for the sake of rewards.

That’s why this blog post focuses more on qualitative feedback than choice-based answers.

1.    Be Specific With Answers

If you’re answering an open-ended question, mentioning the product’s performance as excellent doesn’t give any good insight. Likewise, “the worst product ever” doesn’t help the researching brand to improve.

Be specific about your experience.

For instance, if you’re filling out the survey for a small kitchen appliance, then fill out your experience in words close to the reality. If you didn’t like the grilling part of a convection microwave because the coil gave up after 3 usages, mention so.

“The grill doesn’t work” is not specific feedback. Mentioning the issue with the functioning helps the company to better its product.

2.    Don’t Ramble to Fill the Boxes

However, to mention the issue well, don’t spill garbled essays into the box. The 250-word count—just for an example—should be used mindfully.

If the question asks, “What did you not like about the product?”, mention the failure of the grill functionality. Don’t ramble saying, “I was grilling potatoes and chicken pieces together without the oil.”. The recipe might not help the brand fix the issues with the machine.

3.    Correctly Substantiate Your Experience

You expressed your concerns about the product and told what didn’t work for you. If your experience with the convection microwave is not good, mention the same but with reasons. Just because the pricing was a little higher than any other brand, that can’t be the prime reason for your displeasure. You chose the product after research, didn’t you?

So, provide the right reason behind your grievance and not something that has been nagging you for your wrong choice.

4.    Don’t Tarnish Your Feedback with External Factors

Consider this: You liked a product and recommended it to a family member. But their experience wasn’t good with the same. In such a case, while filling out the survey, don’t write the feedback on their behalf.

It is your duty towards the brand and the researching team and for the greater good of the market to provide your personal review and not borrow words from your friends and family.

Similarly, your experience with some other offering by the same brand shouldn’t shadow your survey for a different product. For instance, your microwave’s functionalities went kaput within a month. But the same brand’s refrigerator has been working fine for more than a quarter. In such a case, don’t let your fridge’s review be affected by the poor performance of the other appliance.

Read what goes behind product research and development.

5.    Maintain Your Poise Despite the Lows (And the Highs)

Even if your experience with one product—or rather just one feature—is poor, it doesn’t make sense to write negative words, spill rudeness in the long answers, and condemn the brand as a whole.

“The grill functionality didn’t work from the first day. This brand’s products shouldn’t exist in the market. And the brand doesn’t care about the users at all.” Such a vague and broad response to your experience with one product doesn’t help the company improve.

Maintain calm while writing about your experiences, even if they are overwhelming.

In case your experience with the installation and demo of your chimney and hob was flawless, writing “the experience was flawless throughout” is less useful for the research team despite it being very positive.

Mention the ways the installation team solved all your questions and how they behaved. The time the complete process took and how the customer care team helped solve your problem.

Bonus: Don’t Back Away from Suggestions

Having an extremely good experience with a product still has room for you to suggest the brand. For instance, even if all the features of a product are top-notch, you might want to suggest some design remodeling. For instance, the body of the microwave might come in different colors other than just black and silver.

Or you might want to suggest an additional feature that could be new in the market and is beneficial for people above 60. Such as a long beep with multiple reminders after the timer goes off.

Before you leave, read about your data security in market research.

Be a Part of A Great Panel for the Market’s Benefits

Being a regular participant in random surveys might not benefit you in the long run. So why not join a survey programming agency that rewards you better and offers regular and interesting surveys based on your interests?

Come join us for free and make your reviews work in your and the market’s favor.