64% of the organizations used mobile surveys in 2020 for their market research. Statista—the market leader that research, mull over, and prepare business data—quoted this as a rise of 8% from the previous year. The figures clearly show good growth in paperless surveys and indicate a viable road to take should you plan to increase your quantitative market research endeavors.

                                                                                      Source: Statista

Paperless surveys are way more convenient for the respondents too, who get paid to take surveys online. Let’s see why you should opt for paperless surveys in your market research.

Benefits of Paperless Surveys

       1. Cheap

Mobile is the primary source of filling surveys for your audience nowadays. If you switch to online surveys, you don’t need to distribute sheets. You not only save the investment in papers and printing but also in employing someone for the distribution purpose. You don’t need to engage postal or courier facilities either.

If your audience doesn’t fill an online form, you won’t lose money. For paper-based surveys, however, you lose the money in resources, printing, and distribution.

        2. Fast

Data propagation to all the involved stakeholders is usually fast with online means. When you blast surveys to your respondents, they get the forms via emails or on the app. They receive the forms instantly. Once your audience hits the submit button after filling the surveys, you get the data.

If you are still using papers, both the phases—receiving the forms by the audience and you getting data—are time-bound. Sometimes they consume weeks.

        3. Reliable

As online forms relieve you from consolidating answers manually, it rids you from manual errors and lethargy. And what if your collected questionnaires on the papers are damaged, lost, or misplaced? This spoils your extensive market research process. All your efforts will go in vain. Hence, online surveys are much reliable than paper-based surveys.

        4. Easy to Use

People who opt to get paid to take surveys online use mobile or a device to connect with the internet. You can notify your users via emails and app notifications. You don’t need to send out postal emails, telephone them, or inform them of a focused-group meeting or a one-on-one discussion. Once you get the data, you can easily generate insights, as mentioned in  #8.

Everything digital is easier for its users. You can’t imagine your respondents scribbling new answers or strike out their responses and spoil the papers and data, after all.

They can save time and effort with online forms. Various designs make it easy for your respondents to skip a section or come back to it later for answering or changing their responses before submitting the forms.

        5. Appealing

With your logo embedded in the forms, emails, and survey apps, users can relate to your brand instantly. In addition, you can customize fonts, designs, and colors in the form, making them look more appealing to the eyes.

You can perform testing with various designs and structures to make forms faster and easy to scroll through. This might also increase your audience response rate.

        6. Flexible

Online forms offer flexibility to change responses. Your users can delete long answers or modify them. With skip logic implemented in the forms, users may not need to answer some questions that aren’t meant for them.

For market research companies like yours, paperless surveys are flexible for modifications. You can even reuse the existing formats and templates with slight tweaks if need be.

        7. Accessible

Accessibility is one of the fantastic features of the best paid online surveys for research companies and respondents.

Online surveys are accessible from anywhere. Your users just need a device to access them, and in the age of smartphones, a device is not an issue. The respondents can fill the forms anytime, irrespective of their time zone, and submit them immediately.

        8. Insightful

Not only the collected data fast to reach you as a research company, but you also get to know a lot of insightful numbers. From the research data that you collect from your users, you can divide the online data based on demographics and assess the quality with the data collection software.

Also, the correctness improves because you don’t need to consolidate answers on the papers manually. Thus, online surveys help immensely in quantitative market research.

        9. Reachable

Mobile-based surveys have better reach, footfall, and response rates. The reason is their customization with your branding and appealing designs. Also, users who get paid to take online surveys keep a tab on their emails and app notifications to access as many surveys as possible. This increases their chances to earn Amazon vouchers and other similar coupons.

        10. Large Samples

Since the reach increases with paperless surveys, the sample size increases. Owing to the more extensive samples compared to paper-based surveys, online surveys provide precise data with more insights. This helps in predicting the market better and at the proper time.

        11. Environment-Friendly

Imagine distributing a single sheet of paper to each respondent when you have one survey daily for an audience of 100 people. If you save this bulk of the paper, you can understand how much carbon footprints you are saving yearly.

So, don’t leave a humongous chance to oblige your planet and opt for paperless surveys. This is not optional but the need of the hour.

Are You Ready to Go Paperless?

If you are new to the market research industry or planning to switch to online surveys, we are here to help you. Opinionest is a fast-growing company and one of the best paid online surveys’ platforms. Contact us here so that we can help you go mobile.